Demand for luxury homes in Greece is returning to an upward trajectory, surpassing the five-year average by 19 percent in the first half of 2026.

New data from Greece Sotheby’s International Realty (GSIR) shows the pace accelerating in the first half of 2026.

Total expressed buyer demand reached 6.11 billion euros, the strongest first-half figure GSIR has recorded. The average request value rose to 5.89 million euros, up from 5.12 million euros a year earlier, while the median climbed 28 percent to 2.95 million euros. Properties above five million euros accounted for 70 percent of that volume, a share that has held between 66 and 74 percent in every half-year GSIR has measured.

“Demand returned to its long-term trajectory after the inevitable adjustment of 2025, and by a significant margin,” said Savvas Savvaidis, President and CEO of Greece Sotheby’s International Realty. “The buyers we are welcoming in 2026 are larger in scale, more institutional and more determined than those we were welcoming five years ago.”

Conflict broke out in Iran on March 1, 2026. In the following 20 days, GSIR logged a brief dip in inquiries, though demand value still ran 36 percent above the prior year. By mid-April, demand had overtaken its pre-crisis pace, and June closed 64 percent higher year-on-year.

Pricing

The average time from listing to signed contract stands at 238 days, with 41 percent of deals closing within six months. Among properties repriced between 2025 and 2026, 72 percent were cut, by an average of 8 percent. Twenty-two percent of signed agreements fall through before closing, typically over financing or legal due diligence.

Domestic buyers lead, Britain surges behind them

Greek buyers remain the single largest group at 18.8 percent of demand, ahead of the United Kingdom at 17.4 percent, up 60 percent year-on-year, and the United States at 14.5 percent.

The British resurgence tracks the UK’s own scrapping of its non-dom regime, a shift that has simultaneously fueled Greece’s Non-Dom program.

That category, nonexistent before 2024, made up just 14 percent of deals in 2024 but 29 percent of transaction volume in 2025, evidence that Non-Dom buyers are transacting well above the market’s average ticket size. GSIR describes the segment as additive rather than substitutive: buyers who previously had no reason to look at Greek property. British buyers account for 53 percent of those deals.

Where the money is going, region by region

Mykonos and the Athens Riviera anchor the top of the market at 10,938 euros and 10,213 euros per square meter respectively, with the Riviera’s branded off-plan stock reaching as high as 26,848 euros per square meter.

Corfu, the largest single regional sample in the report at seventy listings, sets the benchmark for the Ionian at 8,716 euros per square meter, a structurally lower tier than the Cyclades despite comparable prestige. At the accessible end, Crete, Kefalonia, and Zakynthos cluster between 6,000 and 7,200 euros per square meter, a segment GSIR describes as still undervalued relative to its infrastructure and amenities.

The price-tier data tells the same story from a different angle: entry-level luxury under two million euros averages 6,785 euros per square meter, the two-to-five-million-euro band averages 9,163 euros, and everything above five million euros averages 13,569 euros, roughly double the entry tier. Pricier product isn’t just bigger, it commands more per square meter too.